10 Reasons Your SEO Campaign is Failing
- March 29, 2021
- Link Building, Search Engine Optimization, SEO, Technical SEO
The quest to keep up with the latest SEO trends has managed to overwhelm many website owners and marketers, especially when it appears your SEO campaign is failing.
The competition is powering this crazy qualifying race and maintaining your online presence has become more difficult than ever.
The main reason brands take their search engine optimization strategy so seriously is that they want to get an incredible amount of traffic, and to sustain this traffic they remain at the top of search engine rankings. However, being able to achieve that is far from making simple SEO fixes here and there.
If your SEO strategy is really working, you can expect to start seeing results within three to six months. If you don’t see any progress at the 6-month mark, your SEO campaign is probably not working as it should. But what are the reasons that lead to the failure of your SEO strategy or campaign?
Let’s find out.
Ten Reasons Your SEO Campaign Might Not Be Working
1. Your website content is low quality
The main reason behind the failure of your search engine optimization campaign is that your website is not publishing the content that your audience really deserves. The traffic on your website is determined by the audience share of the target audience. Your website will only be visited and browsed by people on the Internet if they find content on your website that is worth reviewing and consuming.
Ensuring that your website is publishing good content is a must for you, as a website owner. If your content is not original, free of plagiarism, and free of grammatical errors, your audience will start to leave your website and this could result in them not coming back. In general, you want to make sure that your brand content is consumable and of great value to your audience.
2. Your hosting company is holding you back
Your hosting provider plays a very important role in determining the search engine performance of your website. If the choice of web hosting for your website is not reliable and competent, you are killing your website’s search engine ranking.
Choosing the right web host and investing in a reliable provider will be the best decision for your website. So be sure to check out the best web servers available on the market before making a confirmed decision.
3. There is a problem with your link profile
Your website’s link profile is a huge determinant of your site’s survival amid all the algorithm update changes. Following the rules will help your website SEO campaign work better and ultimately not fail.
Creating the right link profile for your website, having hyperlinks that draw users to your site, and getting backlinks from trusted websites with high domain authority will create a fail-safe for your website. Avoid buying backlinks no matter how tempting. Google is smarter than you think and will this practice will eventually catch up with you resulting in your site being penalized, causing your website’s SEO strategy to fail completely.
4. You are not up to date with the latest updates to Google Algorithm
Many website owners, digital marketers, and SEO strategists are often baffled by the number of algorithm updates released by Google. As notorious as they may be, failure to adhere to the Google guidelines will ultimately lead to the failure of your SEO strategy.
With Google changing its search algorithm multiple times each year, you shouldn’t ignore the fact that these changes affect your site’s search results significantly. For now, make sure your website SEO campaign is in line with major Google algorithm updates like Google Panda, Penguin, Hummingbird, Fred, etc.
5. High bounce rate
Is your website experiencing an unusually high bounce rate? Well, that is one of the reasons why your SEO campaign is not working. You can check your site’s bounce rate by heading to Google Analytics and checking your page metrics. FYI, if too many people leave your website after visiting just one page, that’s a high bounce rate for you.
6. If your SEO strategy is out of date your SEO Campaign is Failing
Well, that is the simplest explanation for your SEO campaign not working well, according to your expectations; Your SEO strategy is out of date and not up to par with current SEO trends.
If you are still falling for outdated SEO tactics such as reciprocal links, flat URL structure, keyword stuffing, article and link directories, exact match domains, etc., you are killing your site’s SEO campaigns.
7. The amount of time visitors spend on your site is terrible
The amount of time a visitor spends on your site defines how long they stay on your site. If you do not meet the standards, that is, if people leave your page shortly after entering your website (for whatever reason), your website SEO campaign is not helping increase online visibility and will fail.
8. You expect results too soon
As mentioned above, your SEO efforts started to produce results after a period of 3 months or more. So, if you expect your SEO campaign to be a quick breakout, we ask that you be a little more patient and wait for it to deliver relevant results.
9. You are not using social media correctly
The success of your overall SEO strategy is truly determined only when all the relevant reasons that determine the SEO performance of your business website are taken advantage of. We are talking about the social media channels that contribute significantly to the success of your SEO campaign.
10. Your website is not mobile first
It is 2021 and this should not be the case. If your website is still unresponsive and not mobile-friendly, we have some tough words for you. One of the most basic requirements is to have a responsive mobile version of your website. If people are unable to access your website on their mobile devices, you are losing significant traffic and that could be a key reason for your SEO campaign failure.
There are many reasons that can lead to the failure of your SEO campaign. However, the ten listed above are the most common. If you make sure you’ve checked all of them, you can move on to explore more reasons that could be causing your SEO strategy to fail.
Once you’ve determined what the root cause of your problem was, you’ll need to put in place a plan of action to step up your SEO game. This will require re-evaluating your existing SEO strategy and making some corrections. Once you are done, you just need to stay calm and be patient. Soon you should start seeing the benefits of your properly executed campaign.
Please let us know what some of the reasons were that your SEO campaign did not work as expected.
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