Digital Marketing for Physicians: 7 Tips for Marketing Your Medical Practice

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Digital Marketing for Physicians: Patient searching on mobilefor a doctor

Digital marketing for doctors can be tricky. This is particularly because medical professionals must go the extra mile to build a sense of trust and safety with potential patients in the online space. Whether you’re a doctor or looking for ways to improve your clinic’s visibility, it’s important to incorporate a digital marketing strategy first to expand your clientele. Here are some digital marketing tips for physicians to stay relevant and patient-focused.

Highlight services you offer on your homepage

The most important platform that serves as the first point of contact between you and a potential patient is your website or landing page. The user experience provided by your website will lay the foundation for the first impression created on visitors. To provide the best user experience, it is important to create a website or landing page that is extremely navigable and easy to use.

Also, you need to make sure that it contains all the proper information that patients look for while seeking medical help. Important details such as doctors’ profiles, office hours, health departments, treatment courses, and procedures for making an appointment are extremely vital. Also, you can implement AMP-enabled pages for blazing fast loading speed, to ensure that visitors stay on your website and do not bounce.

Educate and enlighten with blogs

After creating a user-friendly website, the next area of ​​focus is creating strong informative blogs that resonate with your medical practice. According to statistics, there are about 3.5 million medical searches on Google on a daily basis. As a first step, you need to understand the topics that are constantly being searched for on the Internet. From informative content on symptoms and treatment options and FAQs to home remedies and simple tricks, you can use your blog as a platform to give your customers simple advice.

Plus, there’s no better place than blogs to showcase your patient success stories. Customer testimonials can greatly influence your website traffic and readership. To stay relevant, it is important to plan an effective content strategy by identifying the important dates and months in the world of health.

Email marketing is another effective approach when it comes to digital marketing for doctors. Clever email senders help professionals connect with their audience on a more personal level. Your patients will find it extremely helpful as the information is there in their inbox before they even plan to search for it.

Take advantage of videos to invoke emotions

Recent statistics show that there are 5 million videos viewed on YouTube every day. Engaging videos drive 1,200% more shares than images and text combined. Videos are a great digital marketing strategy to build credibility and authenticity for your brand. There is nothing more engaging than seeing a medical professional provide detailed information about a particular disease or treatment.

This helps patients feel comfortable and assures them that they are in the hands of an experienced doctor. Videos are also an appropriate place to present your customer testimonials. The biggest advantage of videos is their ability to invoke a wide range of emotions like hope, passion, and courage that pushes them further down the marketing funnel.

Leverage local SEO for increased patient walk-ins

According to a recent survey, 39% of patients choose their doctor from a Google search. These statistics show that listing your clinic or medical practice on Google Business Profile listings plays a huge role in increasing your visibility and successfully leveraging the power of Local SEO for your medical practice. Be sure to provide immediate information with up-to-date phone numbers, full address, services, business hours, and a link to your website. GMB listings also offer reviews shared by older patients and visitors that add credibility to your practice. Additionally, you can also include relevant blog posts in your listings, providing viewers with a detailed look at what you have to offer.

Build strong patient social connections and following

Digital marketing for doctors is incomplete without a solid social media marketing strategy. The most important factor for clinicians to consider is the fact that each social media platform has a unique audience. The demographics and preferences of Facebook and Instagram are quite different from those of LinkedIn. Therefore, it is always ideal to create a strategy for your social media campaign based on the nature of the platform. There is no better tool than social media to address your customers’ complaints and concerns.

For example, online communities and discussion forums are great tools for handling customer complaints. Hashtag campaigns, infographics, quizzes, memes, hangout interactions, and live chats are other ways to effectively engage your audience through social media. Below is an innovative Facebook campaign run for Neuberg Diagnostics using the hashtag #Samjhoishare. The posts play around the concept of healthy living with a comedic twist, covering all aspects of a successful social media strategy.

Take a multilingual approach

Multilingual marketing is a great way to genuinely connect with your audience in a language they are comfortable with. By 2022, 9 out of 10 online users will consume content in regional languages. Adopting a multilingual marketing strategy will give clinicians an edge in connecting with their audience and staying ahead of their competitors. However, it is vital to adopt an end-to-end multilingual strategy, from vernacular videos to regional ads, to create impact and increase the credibility of your practice.

Whether you’re a full-time doctor in a hospital or consulting online, implementing an effective digital marketing strategy is always an important step in ensuring all your digital tools are optimized and in sync with each other. Clinicians should also focus on building a content management platform to track the performance of their digital assets and identify key areas that require updating and improvement. You can also check out our blog to find digital marketing and local SEO tips you can use to further boost your online visibility and increase appointments for your medical practice. If you need help with marketing your medical practice or just have a few questions you can book your free marketing consultation for your medical clinic here.

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