Marketing News and Updates

Every week we release breaking news on Digital Marketing and SEO, updates, and trends. We provide the latest information, strategies, and techniques about Local SEO and SEO strategies, Google rankings, social media marketing, online reputation management, and more.

healthcare local seo tips

Top Tips For Healthcare Providers To Boost Local SEO

Local SEO Tips for Healthcare Professional Local SEO is an essential part of any company, especially if you want to take advantage of a growing online customer base. More and more people are using search engines to find…
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online reputation management five stars

How Online Reputation Management and SEO Differ

Online reputation management, as the name may seem to suggest, is the process of managing your reputation online. While that might sound pretty simple, the confusion for many people is in understanding how this differs from online marketing…
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seo for medical practices and healthcare

Digital Marketing for Physicians: 7 Tips for Marketing Your Medical Practice

Digital marketing for doctors can be tricky. This is particularly because medical professionals must go the extra mile to build a sense of trust and safety with potential patients in the online space. Whether you're a doctor or…
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what are some examples of a service business digital marketing plan

27 Examples of a Service Business with Explanations

Service businesses are characterized by their high level of specialization in the service they provide. They usually focus on offering a skilled service specifically tailored to the needs of their potential clients, although there are cases of service companies that provide more than…
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Digital Marketing Statistics 2022

7 Top Marketing Statistics to Guide Your Digital Marketing Plan in [2022]

The year 2021 is over and marketing continues its permanent evolution. These are some interesting digital marketing statistics that show you the path traveled during the last 12 months and that you must take into account to turn…
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digital marketing mistake small business should avoid

Top 5 Digital Marketing Mistakes for Small Businesses to Avoid in 2022

Digital Marketing Mistake Made By Small Business There is no doubt that digital marketing is no longer something "optional" but something "required" for any type of business. Consumers across generations use the Internet primarily to research and purchase…
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seo vs sem: how are they different

SEO and SEM How are they Different?

Although they are two concepts that have a lot to do with online marketing, SEO and SEM are actually very different. The best way to differentiate them is to understand what each one means and what they are used…
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social media marketing trends for 2021

Social Media Trends for 2022

All content published online has a very short life span. Or, put another way, everything new does not last long. Content that users consume and the formats they use to do so are evolving at a dizzying pace & the same…
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real estate social media marketing strategies

Top 10 Real Estate Social Media Marketing Strategies For New Business

Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. Your clients want more than someone with a real estate license. They want an agent who protects…
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marketing ideas for nursing homes

4 Marketing Ideas for Nursing Homes in 2021

Mom tripped, fell and was admitted to the hospital. She is getting better now, as per the physician. However, she must not be left alone at home. Dad cannot care for her since he is experiencing personal difficulties…
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SEO for Real Estate Agents Guide

How to Perform Keyword Research for Real Estate Agents

This is the first stop on your real estate search optimization journey. Keyword Research for Real Estate Agents is an essential part of finding your audiences and learning about your competitors. First, you need to learn how to…
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Remarketing - What is it and How it works

Remarketing – What is it and How Does it Work?

What is remarketing and how it works? It can be extremely difficult to attract visitors to your website. We have all been there and it is very frustrating. If you are lucky enough to get traffic to your website, but…
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tricks to get more email subscribers

7 Tricks To Get Email Subscribers

If you have a blog on your website, your number one option for attracting new customers is through unique and relevant content. A very useful method of getting your audience to actually read your content is by increasing the size of your email…
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how to link directly to Google My Business Reviews

How to Link Directly to Google My Business Reviews

If you have a business, you may be wondering how important Google reviews are. You may be asking yourself whether are not it is something that you should pay close attention to. The answer is a resounding, YES. Your customer's opinions,…
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ultimate guide to seo for hotels

SEO for Hotels: The Ultimate Guide for 2021

Any business professional has heard of SEO. We all like to claim that we take care of SEO, but how many of us really understand it well or completely? One thing all can agree on; It does not…
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How to Appear in Local Search Results Top 3

Top 10 Local SEO Tips – How to Rank in the Top 3 for Local Search Results

Want to rank your business and learn how to appear in local search results? Here are the top 10 local SEO tips that will get you into the top Google SERPs. No matter what product or service you offer,…
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Facebook ads getting started

How To Get Facebook Ads Up and Running Fast

With 2.7 billion active users, Facebook still offers businesses one of the largest audiences in the world to advertise their products. Around 98.5% of Facebook's total revenue (nearly $ 70 billion) comes from businesses. The right Facebook Ads strategy can…
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SEO and PPC ads

When to Optimize and When to Use PPC Ads for Traffic

Imagine you've just created a great new product and are excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.…
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content marketing strategy for startups

3 Startups that Built an Excellent Content Marketing Strategy

Thinking about which low-cost, maximum-return-on-investment content marketing? Here are some strategies that can help you grow your startup. We have just the answer for you, packaged as five proven strategies from other startups that have been in the trenches…
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social media analytics

Top 8 Social Media Analytics Tools For Marketers

Marketers are eager to dig into social media data thanks to today's social media reporting and social media analytics tools, which provide meaningful statistics on social media content. Therefore, brands can design social media marketing campaigns better than…
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5 parts of a url

What are the 5 Parts of a URL

The following example will help you to better understand the 5 parts of a URL. If your website is like a house, then the URL of your website is like the address of that house. It defines where your…
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local seo services pricing

How Local SEO Services Pricing Works and What To Expect

Marketers across the country are discovering that using Local SEO in their business is more significant every year. It’s not a secret that traditional advertising budgets for smaller businesses are taking a backseat to online marketing through search…
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marketing effectiveness and conversions

How To Measure Marketing Effectiveness And Present It To Stakeholders

You can apply marketing strategies all day, but if they're not effective, those efforts don't matter in the long run. Measuring marketing effectiveness is crucial to improving your digital marketing strategies and increasing conversions over time. Are your methods…
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4ps of marketing

How to Implement 4 Ps of Marketing

The 4 Ps of marketing is a model that companies use to control and optimize the essential factors of marketing a product or service. The four components of the model are product (what you sell), price (how much you…
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Website Audit to improve SEO and conversions

How to Audit a Website to Improve SEO and Conversions

When was the last time you checked your website? If you've never audited your website before, it's been a while since you did, or you're planning a website redesign in the near future, use this post as your website…
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seo for medical practices and healthcare

Healthcare SEO Fundamentals to Grow Your Medical Practice

When it comes time to find a doctor, many patients turn to Google to find their closest and best option. This is why SEO for healthcare providers is a very important part of your digital marketing strategy. Your…
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SEO Statistics 2021

SEO Statistics 2021 – Data You Can Use

SEO statistical data is constantly changing. Every new update to algorithms changes user behavior. With each algorithm update comes ambiguity for digital marketers and business holders alike. SEO strategies depend on the latest and best optimization practices. Here…
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17 Ways to Improve Your SEO ranking

17 ways to Improve SEO Rankings in 2021

Today you are going to learn exactly how to improve your SEO rankings in 2021. So if you want to find easy ways to quickly improve your SEO rankings, you will love this guide with 17 easy ways…
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search engine marketing for beginners compilation

Search Engine Marketing for Beginners

The terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often used correspondingly, but this is a misconception. How can you tell the difference between the two?. Simple, continue reading Search Engine Marketing for Beginners.  It’s…
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how to increase Facebook engagement

12 Powerful Ways To Increase Engagement on Facebook

If you want to increase engagement on Facebook, then the best way to do this is to increase the number of engagements that your posts receive. Engagement is an action that a Facebook user takes with respect to…
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online reputation management in a crisis

5 Examples of Online Reputation Management in a Crisis

5 examples of Online Reputation Management in a Crisis Internet, social networks, and mobile browsing have become essential in our day today. And that is why it is increasingly important to take care of the reputation of brands…
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local SEO for Ecommerce

Local SEO Guide for Beginners in the Ecommerce Sector

In the Local SEO Guide for Beginners in the Ecommerce Sector Have you heard that you need to optimize your business for local searches but still don't really know how? Today you will learn from a specialist in…
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how to boost local seo

How To Boost Local SEO – The Beginner’s Guide

If you are wondering how to boost your local SEO then you have come to the right place. Here we will cover the most important factors that will determine your local search engine rankings. Local Search Engine Optimization…
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Online Reputation Management in SEO

Online Reputation Management in SEO

Online Reputation Management and What It Can Do for SEO As modern humans, our online reputation carries much more significance than what people think of us offline. In fact, how we are perceived and thought of online eventually…
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Content Marketing Strategy

5 Ways How to Execute a Content Marketing Strategy

Along with as national SEO and local SEO, a content marketing strategy is a very important part of modern marketing. When you combine these two concepts, if your execution is flawless you can, make your website and unstoppable…
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Local Area Marketing Strategy

How To Build a Local Area Marketing Strategy

For anyone who doubts the importance of Local Area Marketing (LAM) strategies, here’s the reality: 85%1 of small business owners rely on word-of-mouth referrals. Strong LAM strategies are a vital piece in the marketing puzzle. Successful LAM strategies…
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Beginner’s Guide To The Basics of Search Engine Optimization

Beginner’s Guide To The Basics of Search Engine Optimization

Basics of Search Engine Optimization Beginner's Guide will thoroughly cover all topics for basic search engine optimization. Whether you are looking to get better rankings for your own website or blog, or you just want to make income,…
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contractors seo

The Ultimate Guide to General Contractors SEO Starting With Local SEO and Scaling

The importance of a general contractor SEO strategy cannot be understated With the emergence of location-based dynamic search engine optimization, search engine optimization now falls under two categories: local SEO and national SEO.  The traditional model of focusing…
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Checklist for Image Optimization

Simple to Follow Checklist for Image Optimization

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Simple Guide to B2B Video Marketing Strategy

A Simple Guide To Your B2B Video Marketing Strategy For 2021

This simple guide to your B2B video marketing strategy for 2021 will help you add another growth channel for your business. In the past few years, video marketing has rocketed in popularity and is proving how valuable it…
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