Category Archives: Search Engine Marketing

seo vs sem: how are they different

SEO and SEM How are they Different?

Although they are two concepts that have a lot to do with online marketing, SEO and SEM are actually very different. The best way…
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Remarketing - What is it and How it works

Remarketing – What is it and How Does it Work?

What is remarketing and how it works? It can be extremely difficult to attract visitors to your website. We have all been there and…
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SEO and PPC ads

When to Optimize and When to Use PPC Ads for Traffic

Imagine you've just created a great new product and are excited to share your business with the world. Unfortunately, you have no idea…
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search engine marketing for beginners compilation

Search Engine Marketing for Beginners

The terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often used correspondingly, but this is a misconception. How can you…
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A Brief History Of The Search Engine

If you have ever wondered how search engines came to be, or how they evolved over the years then this article is for…
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The 3 Most Important Lessons I’ve Learned As a PPC Strategist

The digital market is rapidly changing. It is by far the most dynamic industry in the world. Online marketing, advertisement, and promotions remain…
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