How To Write A Highly Effective Outreach Email

An outreach email is an important part of your online marketing campaign. It can make or break your potential lead. Therefore, it is vital to take your time to ensure you shoot an email that your target clients will actually open and read the content. Now the big question is, how do you write a highly effective outreach email?

In this article, we will discuss what constitutes a good outreach email and how you can craft one. Writing killer outreach emails comes with experience and constant interaction with your target influencers.

In order to craft highly effective outreach emails, consider the following:

Know your target

You must take time to understand your target. Establish their likes or dislikes, look at the personal opinion of the influence on their social media platforms and other communities that they have subscribed to.

Make it personal

Take your time to find out the name of the blogger and email them directly. You should mention the name of the blog, instead of using a link. Using a link instead will make it seems like the email has been generated by a robot, you need to make the email personal. Don’t be lazy!

Do your research

To avoid conflict of interest, it is important to research what your target influencer is selling or promoting. If you planning for a giveaway, you should research to ensure your targeted influencers are doing giveaways.

Avoid giving excessive compliments

When crafting outreach emails, complimenting the target will sound fake. Only compliment them when you honestly think that the achievement deserves a compliment.

Get directly to the point

The attention span of people is nowadays drastically reduced due to the many notifications and online noise. Therefore, once you get the attention of your target audience, immediately hit the nail on the head to avoid losing them. Do not go round and round the point with fluffy content.

Emails should be scannable

A good outreach email should be easy to scan for the main point or idea. The email should be written in a manner that the main points stand out, or are bulleted for easier reading and comprehension. Avoid using huge blocks of paragraphs as this will scare the readers away.

Emails should be flexible

In your email, you should be open to ideas and suggestions from the influencer that you are targeting. Avoid imposing on them or giving them an A /B kind of question. Your email should encourage them to tell you what they think and how they would instead wish to handle the idea you are pitching for.

Put your offer on the table

Influencers and other bloggers are also in business and they would at all times be trying to make some money. Therefore, you should at least put something on the table. You must make your offer upfront in your email. Be flexible, but highlight how the offer will be of mutual benefit for both parties.