Get More Bookings Using the Right Hotel SEO Strategy
54,200+ hotel properties, 5 million guestrooms, 1.1 billion guests annually – these numbers prove how the hotel industry continues on an upward trend in the US. With the growth of the hotel industry, sticking to traditional marketing methods may only get hoteliers so far. A performance-driven hotel SEO strategy is a must.
Here's what you can expect when you choose to work with Marketing Disty:
You will recognize a large improvement in your website’s overall visibility. Your business will show up in local searches more frequently, such as “hotels near me” and reach the customers who are actively searching for the services you offer in real-time.
Local Search Engine Optimization (LOCAL SEO) will drive new business for hotels. Ultimately, of an increase in exposure, phone calls, and leads, contractors can expect to see a positive impact on ROI.
Increase Qualified Leads
You’ll start noticing a substantial increase in quality leads from potential clients. On average, our hoteliers are seeing a 59% increase in contact submissions and quote requests.
Rank Above Local Competitors
You will rank begin appearing in Google's ‘Local Pack’ where 45% of local customers click when they are searching for hotels. You’ll see an increase in targeted visitors to your company's site and on average of a 55% increase in calls typically in less than 5 months.
Hotels SEO: Optimize Your Local SEO
To Bring In New Customers
Local SEO and Google My Business
What is the correlation between local SEO and Google My Business?
Local SEO content creation increases your business's local online presence by targeting contractor-related keywords woven into the content. What this means is anytime a potential customer makes a search for “hotels in [your city]" or “hotels near me,” a local SEO strategy helps your hotel rank highly in local search results.
Another important factor in establishing an effective local SEO strategy is creating or claiming a Google My Business page — and then integrating your GMB profile into your business's website.
Why does this matter? Here’s why this matters:
Your Google My Business page provides potential customers valuable information including details such as:
The ultimate goal of optimizing your GMB page is so that your website ranks in the “Google Local 3 Pack,” meaning that your business appears on the 1st page of results when potential customers perform a search for a local hotel.
You can think of the Google Local 3 Pack as a prime property listing online for your hotel.
Website Content Development
Google, as well as other major search engines, regularly evaluate your website to see how much value it offers its users.
If your website isn’t capturing the attention of readers, your content marketing strategy will not stand a chance of ranking higher against competing contractors who've invested in high-quality content.
So what are search engines' expectations when they evaluate the content on a hotel's website?
A website's blog or other additional content covering questions such as:
Following a content release calendar, in addition to consistently producing, high-quality local SEO-focused content requires a considerable investment of time most hoteliers just don’t have.
This is where our team of SEO expert content creators really shines. We will create the content for you so you can focus on increasing bookings for your hotel.