How To Write Amazing Headlines With Power And Sensory Words
- June 27, 2021
- Advertising, Copywriting
Whether you are writing for your blog post or just a forum update, killer headlines / title will either make it or break it. Nowadays, people are becoming lazier and lazier online. And with the hundreds or even thousands of blogs, ads, pop-ups, notifications, and social media noise out there, it is important to grab your readers’ attention right from the top.
Importance Of Headlines
How you write your headline will determine whether your audience even clicks on the link to look inside. I usually spend over 3 – 4 hours just coming up with a headline. This is not a waste of time; once you get used to it, you will spend less time. All you need to understand is the reasons behind every single word, phrase and connecting word you use on your headline.
Another important thing to consider when structuring your headline is to capture the reader’s emotions right off the bat.
But how do you do this?
Follow these simple steps to crafting killer headlines:
- First, research your topic wish to write about.
- Next, narrow down the topic to and create an outline with the juicy details on the topic you are going to write about. Your topic should be something that your audience is passionate about. You want to provide an answer or solution to something that stresses them out or something that causes them to lose sleep at night.
- Next, to look at your audience’s emotional triggers. Empathize with your audience. Identify their exact pressure and pain points. Engage the senses of your audience by using sensory words.
- After that, tease your audience by giving them just a hint of what they will get when they read the content.
- Also, use Power words; these are words that will trigger your audience’s emotions while at the same time, but avoids falling into the trap of over-promising and under-delivering.
- Then nail it by writing a title that captures all these aspects that you have identified.
Don’t worry; I will give you examples of such headlines and some templates that you can use to achieve all the above.
But first, let’s analyze the components of an emotional headline. What constitutes an emotion-based headline that will instantly drive engagement to your content?
Here is the breakdown:
Use Emotional Power words
Power words simply put are words copywriters use to trigger an emotional or psychological response. The reason we call them “power words” is because of they have a level persuasive influence that people are unable to resist.
Let’s dive a little deeper and categorize power words into 8 core emotional categories
Greed Power Words
The definition of greed is the intense and selfish desire for something, especially wealth, power, or food.
Also, greed power words have the ability to trigger this emotion by playing on rarity or simply by making something sound more valuable.
Power Word Examples For Greed:
Don’t miss out
Sale ends soon
While they last
Trust Power Words
In a nutshell, trust is truly what content marketing and email marketing is really about.
Also, this is true whether you write blog posts, create signup forms, send emails, or tweak your product pages, the actual purpose behind it all is to build a trusting relationship between the consumer and your brand.
Use these power words to accelerate your trust-building efforts.
No questions asked
No strings attached
Try before you buy
Vanity Power Words
Most do not think of themselves as “vain”, however, researchers note that vanity is one of the most potent driving forces that lead to customer purchase decisions.
Also, we purchase things on the basis of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want appear physically attractive, but we also want to give other the perception of our level of success (social status).
In addition, use power words to convey how your offer (product, service, or lead magnet) will make your visitor appear more attractive and successful.
Power Word Examples For Vanity
|Ahead of the game|
At the top
The Fear Power Words
Fear can be the most powerful motivator of them all. Fear is primal instinct, and its purpose is to keep us safe from danger.
One of the most effective ways to motivate your readers to take action–use these power words to instill fear of what might happen if they choose not take the action you are suggesting.
(Don’t take it too far. You will want to provide an actionable solution to their problem to remove that fear.)
Power Word Examples For Fear
Lust Power Words
Lust is typically associates as sexual, but in reality it’s just a strong desire for any object. When lusting for something, we crave it so intensely that rational thought goes out the window
Power Word Examples For Lust
Sloth Power Words
Sloth is the avoidance of work: meaning people do not have the motivation to do more than the bare minimum or anything at all for that matter.
These power words are ones you can use in your lead magnets to sound easy to use or understand, making your headlines more enticing.
Power Word Examples For Sloth
Fill in the blanks
In less than
In record time
Nothing to it
Piece of cake
Simple as ABC
Curiosity Power Words
According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
Power words will make your articles, blog posts, headlines, email subject lines and landing page headlines irresistible.
Power Word Examples For Curiosity
Be the first
Become an insider
Behind the scenes
Off the record
On the QT
Under the table
Anger Power Words
Anger will always have a huge impact on people’s perception, reasoning, and decisions. It causes irrationality, with the potential to lead to make decisions or choices that have no direct relation to the thing that made us angry in the first place.
So, it is a good idea to avoid stirring up anger in your visitors and customers, especially when it is targeted at your company. On the other hand, you can make anger work for you, if you direct the emotion of anger is directed at something that your business can provide a solution to through a product or service you offer.
Also, Consider what makes your prospect angry about your industry. Instead of stirring up the hornets’ nest with these power words, and then save the day with the solution.
Power Word Examples For Anger
Know it all
Sick and Tired
Sensory Words List
Now to add “sensory words”. The right combination of power words and sensory words are the ingredients that will make your headline irresistible. In addition, using sensory words helps to provide additional details to the reader and examples of what you topic is all about.
We are going to segment sensory keywords under one of the five senses; Sight, Sound, Taste, Touch and Smell. Feel free to use this list and add to it as you learn more sensory words.
Use sensory words like:
Now let’s get to the exciting part. Here are ten examples of emotion-based headlines that have been proven to drive engagement, and they still work.
I will highlight the words that bring out the emotions in the title. Try to come up with your titles using the same approach.
10 Emotion-Based Killer Headline Examples That Drive Engagement
- 10 Reasons Why It Sucks To Be A Blogger.
- 9 Simple Ways To Dramatically Improve Your Golf Swings
- 50 Easy Ways To Have More Fun With Your Blog
- 13 Programmers Share Their Secret To Success After Tasting Failure.
- 17 Quotes That Will Make You Feel Better About Your Life.
- What The Princes Did To The Homeless Will Make You Tear Up – So Heartwarming.
- 23 Simple To Learn Chess Moves That Will Make You Feel Smart.
- 9 Cute Puppy Photos You Must See That Will Make You Cry.
- The US Government Spent A Whopping 1.2 Trillion Dollars To Fight The Pandemic.
- Why You Should Never Drink Ice-Cold Soda.
Notice how the combination of numbered headlines, power words, and sensory words delivers the knockout with a one, two punch.
Conclusion: How To Create Headlines with Power and Sensory Words like a Professional Copywriter
Practice writing great headlines that will grab your reader’s attention instantly. Develop your skills by writing 20 versions of your headline and seeing which one stands out to you the most. Ask yourself these questions; Which headline jumps out the most to you? What headline creates the emotion you are trying to capture? Is there factors in one headline that you can incorporate with another to create the perfect headline? With practice, you will be able to write hundreds of headline variations in a couple of minutes.
Certified Expert on Organic & Paid SEO (Local and National), Social Media Marketing, Content Marketing, Online Reputation Management, Website Development and Design.
Send Me a Proposal
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.