Local SEO for a real estate agent helps in driving visitors to your website, increasing leads and contributing to improvement of ROI of your business. There is a different strategy approach when it comes to performing Realtor’s local SEO.
What is Local SEO for a Real Estate Agent?
Use of local SEO techniques to optimize your website to rank higher in the search engine result pages. Here are 7 important ways how to optimize the website and improve your target audience and sales.
Target Local Keywords
An important area to target are local keywords that focus on local areas in local directory sites. Avoid using the common keywords. They typically have high competition and it is very difficult to rank for them on local search engines. To optimize your site start by using some of the following long-tail keywords- then think of variations you can use. Think of things you search for when looking for a service and add to the list as you come up with ideas.
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You can use tools such as Google Keyword Planner, SEMRush, Ahref and Moz to help with additional ideas. Also, these tools can give insight into how difficult it is to rank for your keywords.
A Blog or Newsletter With Quality Content Trumps Quantity, ALWAYS!
Unique and relevant content with proper local SEO optimization is the formula to success for a real estate agent’s local SEO campaign. Do not focus on MLS listings that are out there for all to find. Instead, create unique content for the most popular local directory pages in your area. You can include highlights, key features, and excerpts from your testimonial pages, relevant videos and attractive images. You can also create a newsletter or blog to create informative content to attract your audience. In addition, get engagements through social media using promotions, giveaways and announcements. These posts work to establish you as an authority and improving your potential to rank higher in local search engine result pages. Focus on the basics like adding your main keyword in the title, description, image ALT text, filename and optimize content with appropriate keyword density and proximity with making sure to avoid keywords stuffing. It is generally accepted, that including more than 20 mentions of your target key phrase in a 1000 word article is something that should be avoided.
Utilize Images and Videos
Images play a critical role in local SEO for a real estate agent. Optimize images by adding proper file names, make sure to compress images to reduce image size and add ALT text to all your images. Homebuyers love to flip through the images or videos before reaching out about the property. Take advantage of this fact by adding as many images and videos as you can to attract the buyers and close the sales.
Improve Site Speed and Performance
If you want to show up higher in the search engines then you need to improve the speed and performance of your website. Building quality links to increase the domain and page authority of the site is a critical piece of any effective local SEO marketing campaign. Focus on quality rather than quantity both for on-page and off-page optimization and make sure to only use effective and legitimate (white hat) link building techniques. Improve the performance of your site by optimizing speed, increasing the average time your visitors spend on your site and reducing bounce rates.
Optimize Your Website For Viewing On Desktop, Mobile And Tablet
It is important to have a responsive website design that offers user friendly navigation regardless of device. This provides a better user experience and more opportunity for you to reach your potential customers. Mobile searches have risen dramatically in just a few years. You can also accelerate your website pages to load extremely fast on mobile devices. It is important to have all the same useful information you have on the desktop view of your website as on the mobile site.
Build Relevant Citations
When it comes executing a successful local SEO campaign for a real estate agent, then ranking at the top position in the Google Local 3 Pack search results already puts you half there. But additionally there are 3 major factors responsible for ranking in the Local 3 pack to be aware of.. First is the optimization of Google My Business (GMB) profile. Second, is accurate and consistent local citations creation and optimization. The last one is making sure you ask previous clients you have done business with and encourage current clients to leave reviews. The importance of optimizing the site for all these key factors is what will get you into the top lcal search rankings versus your competitor.
Don’t Forget To Incorporate Social Media Into Your Local Real Estate Marketing
Make sure you optimize all your social media profiles on Facebook, Pinterest, Twitter, Instagram, LinkedIn, etc. to build a better relationships and rapport with potential customers. You can acheive this frequently posting on your blog and sharing those post on your social media profiles. In fact, you are encourage to post events, rewards or announcement related to properties and other content for engagement instead of using a direct promotion methodology. This encourages interaction and will always encourage followers to be active and helps in building the credibility with your audience.
Summing it up!
Using and implementing the useful ways we’ve discussed to optimize the real estate website locally for SEO will definitely increase your ability to rise in local search engine rankings. The results will be an overall increase traffic to the site, leads, and sales of the properties.
Local SEO for a Real Estate Agent
Local SEO for a real estate agent helps in driving a steady flow of traffic through additional channel to your website, increases the leads and finally contributes to improving the ROI of your real estate business. There is a different strategy when it comes to performing local SEO for a real estate agent.