Using Local SEO to Inject Traffic into a Dermatology Practice




Injecting Local Traffic to
a Dermatology Practice

Optimizing Local Search for a
Dermatologist’s Healthcare Practice

They had everything going for them and were two highly skilled practitioners, who graduated from prestigious universities. They invested heavily in their new practice, but growth was slow, if not stagnant. All their patients came from word of mouth or referral. They needed a growth engine. They had a website, but the visits were low, while competitors who ranked high on Google seemed to grow faster and faster.

Our Campaign by the Numbers

5

Most valuable keywords in 1st position after 6 months

  37

Keywords on the 1st page of Google after 6 months

149

Keywords on the 1st page of Google after 18 months

Providing the Best
Skincare in the Area

They opened their practice with one simple
goal: Providing the best care possible, with
the most advanced technology available.
The competition was more traditional on
their solution and they were sure they would
make a dent in the local market.

Their patients were happy, and loyalty was
high. But they needed more, faster, and
wanted to focus only on what they are
excellent at, dermatology. That’s where we
intervened, leveraging local traffic to bring
a new influx of patients.


Their Goal

Becoming the Reference Dermatologist on the Local Market

Their natural network was referring to a steady influx of patients. But with all the investments done, they needed to take their practice to the next level. They knew they had the skills and competencies to become the go-to dermatologist in town. In the days where 77% of patients are searching for their doctor online, being on the top spot of Google was the way to go.

Our Solution

Optimizing for Local Search

In the first month, we started by researching and creating a
keyword strategy that focused on local keywords and booking
intent. For example, our client’s website ranks in the top spot
for “dermatologist + location”.

Ranking for keywords that are based on geolocation is
important for searches via mobile: 56% of searches are now
made from smartphones and tablets. Up to half of all local
searches resulted in inquiries and bookings via phone call.

We then focused on seeing up the practice on popular business
review sites and data aggregators. Specifically, Google My
Business, Bing Local, YellowPages.com, and Yelp plus up to
30 more sites that were healthcare-related.

Critical to the review site and local citation strategy was
ensuring that the name, address, and phone number ( NAP )
were accurate and consistent across review sites, their
Facebook profile, and their website. Consistent NAP data
is a ranking factor for Google’s local search results. 93%
of search results with local intent see Google’s local results.

In the second month of the campaign and beyond, we continued
building local citations which help give Google a clearer picture of
our client’s practice and their location.


Their Success

A Winning Strategy

After just 6 months of our Local SEO service, this dermatology clinic has become the new player locally. 12 months after, they are the reference.

Our Campaign by the Numbers

#1 

Rank on Yelp, Yellow Pages, Bing Local and Apple Maps

  1st 

Position in the local search results for 10 keywords

8,000

Visits to their website
a month

Dominating Local Search

With an online presence reflecting their talent and skills, our clients have expanded their operations.

They hired 2 more doctors, and are planning to create a satellite clinic on the other side of town to be able to treat the number of patients who are inquiring on a daily basis.







Right now, they rank :

10 Keywords on 1st Position
on Google

  • Dermatologist {city}
  • Dermatologist {region}
  • Skin doctor {city}
  • Skin doctor {region}

Globally :

34 Keywords in positions 1-3
33 Keywords in positions 4-10
76 Keywords in positions 11-20
For a total of 143 keywords on the first page of Google

Products Used

The Local SEO Packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. Ideal for businesses with actual physical locations and want to build their presence locally.