Get More Bookings Using the Right Hotel SEO Strategy
54,200+ hotel properties, 5 million guestrooms, 1.1 billion guests annually—these figures are proof that the hotel industry is booming in the U.S., and it will only continue to grow.
With this in mind, sticking to traditional methods in a saturated market can only get your business so far. Instead, get ahead of your competitors with a local SEO-driven approach.
Here's what you can expect when you choose to work with Marketing Disty:
Working with Clients from Different Industries
Regardless of their industry, local businesses can rely on our digital marketing experts to develop an SEO strategy customized to their needs. Since the start of our agency, we’ve worked with companies from the following trades.
Competition in the hotel industry is cutthroat, but you can stay one step ahead of other hotels with local SEO. Using our expertise, we’ll help you get more visibility and bookings.
Make your company stand out from the rest with a local SEO-driven strategy. Our experts will create a campaign tailored to your brand’s needs and goals at competitive rates.
Become the go-to clinic in your area with help from our SEO expert. We’ll create a digital marketing strategy that involves optimizing your website, creating relevant content, and more.
SEO for accountants can be tricky. Fortunately, we have a wealth of experience in local SEO for creating digital marketing plans for individuals and firms.
Hotels SEO: Optimize Your Local SEO
To Bring In New Customers
Local SEO and Google My Business
What is the correlation between local SEO and Google My Business?
Local SEO content creation increases your business's local online presence by targeting contractor-related keywords woven into the content. What this means is anytime a potential customer makes a search for “hotels in [your city]" or “hotels near me,” a local SEO strategy helps your hotel rank highly in local search results.
Another important factor in establishing an effective local SEO strategy is creating or claiming a Google My Business page — and then integrating your GMB profile into your business's website.
Why does this matter? Here’s why this matters:
Your Google My Business page provides potential customers valuable information including details such as:
The ultimate goal of optimizing your GMB page is so that your website ranks in the “Google Local 3 Pack,” meaning that your business appears on the 1st page of results when potential customers perform a search for a local hotel.
You can think of the Google Local 3 Pack as a prime property listing online for your hotel.
Website Content Development and SEO Services for Hotels
Google, as well as other major search engines, regularly evaluate your website to see how much value it offers its users.
If your website isn’t capturing the attention of readers, your content marketing strategy will not stand a chance of ranking higher against competing contractors who've invested in high-quality content.
So what are search engines' expectations when they evaluate the content on a hotel's website?
A website's blog or other additional content covering questions such as:
- Why Should You Stay at this Hotel?
- What Amenities Does Your Hotel Offer?
- How Does Your Hotel Compare to Others in the Area?
Following a content release calendar, in addition to consistently producing high-quality local SEO-focused content for your hotel requires a considerable investment of time most hoteliers just don’t have.
This is where our team of SEO expert content creators really shines. We will create the content for you so you can focus on increasing bookings for your hotel.