Online Reputation Management for Local Businesses
Reputation Management can increase visibility, build up brand equity, and help generate advocacy all while building and maintaining your business' online reputation.
Reputation Management is aimed to boost online visibility and drive visitors to a website by assisting the reputation of a business within search engines. It helps foster a debate by enhancing conversation and “influencing the influencer”. Online Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipating negative content that appears within search engines through brand searches, keyword searches, or both.
Why is Online Reputation Management for Business Owners so Important?
Customers are now able to provide feedback about the business they visit with the click of a button. It has become commonplace for people to leave feedback about business they visit and purchase good and services
Let's take restaurants for an example. The link between tables booked and the online reputation of that venue is now proven beyond any doubt...
A survey done in 2017 showed that 54% of the people read online reviews before choosing a restaurant. That's more than half of the people. This means that a restaurant/business/brand with no or excessively negative reviews is likely to lose half of its customers already. There’s also evidence to suggest that online reviews are the primary way to choose where to shop locally. Nearly all consumers (97%) now use online media when researching products or services in their local area.
No other factor will have more financial impact than managing the image that you project to people online.
Are you are unsure about the impact that online reviews (negative and positive) could create for your online presence? Consider this, in the U.S alone, about 38% of people indicate they read online reviews before buying a product, and about 85% consumers trust online reviews as much as personal recommendations.
As you can see it is clear online reputation management does not only apply to the restaurant industry. It applies to ALL industries, even yours. Your online business reputation needs to remain stellar to keep retain current customers and acquire new customers to your business to realize growth.
The Value of Positive Reviews
The Cost of Negative Reviews
Are you are unsure about the impact that online reviews (negative and positive) could create for your online presence? Consider this, in the U.S alone, about 38% of people indicate they read online reviews before buying a product, and about 85% consumers trust online reviews as much as personal recommendations.
A survey done in 2017 showed that 54% of the people read online reviews before choosing a restaurant. That's more than half of the people. This means that a restaurant/business/brand with no or excessively negative reviews is likely to lose half of its customers already. There’s also evidence to suggest that online reviews are the primary way to choose where to shop locally. Nearly all consumers (97%) now use online media when researching products or services in their local area.
Does this shock you? If it does, keep on reading because we, at Marketing Disty, have got the perfect solution to this ever increasing problem…
...but before you proceed, let us give you a quick yet precise synopsis to address the elephant in the room - online reputation management (ORM).
We offer you complete management of your online reputation and provide a wide range of services such as social monitoring, online PR, negative content filtering and removal, engagement, as well as social media content promotion. Our large network of media contacts allows us to know the time and place for everything that you create as a brand in the online world. This way, every opportunity is utilized and all content is created with a discernible target audience in mind.
Our large network of media contacts allows us to know the time and place for everything that you create as a brand in the online world. This way, every opportunity is utilized and all content is created with a discernible target audience in mind.
Marketing Disty provides our Online Reputation Management dashboard that captures the feedback amd reviews related to your company, products or services across the web. Our dashboard analyzes any mention and activities about your brand in real-time. You have 24/7 access to any interactions with your company and the ability to directly engage the positive or negative feedback immediately.
It is important for tracking negative comments or reviews that appear on search engine result pages (SERPs) creating a negative reputation to your brand and could have a significant impact on your online sales and enquiries.
Our team can run and manage the entire Reputation Management as we have all of the software and technologies necessary to collect the feeds, store them in our database and provide you direct access to the information in real-time.
Online PR Management
Social MentionsMonitoring
Negative Content Filtering
Negative Content Removal
The foundation of a successful Reputation Management campaign is an in-depth evaluation of your circumstances and objectives. Each of our services can be used separately depending on your needs and targets.
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