Organic Local SEO for Online Magazine
Starting Local
to Go Global
Ranking an Online Magazine for Organic
Keywords by Targeting Local Keywords
Ranking any website from scratch is tough, especially if you’re a brand new online magazine. But with the noble goal of helping young professionals, our clients were determined to succeed. There was just one catch – they wanted to target incredibly hard-to-rank-for organic keywords at the very beginning of the campaign. We convinced them to start local and build authority then target the more difficult organic keywords.
Our Campaign by the Numbers
103%
857%
86%
Increase in traffic
in first 3 months
Increase in traffic
in first 3 months
Percent of visits from
Google that were new
Building a Place Online
for Young Professionals
Launched in 2016, the online magazine was
founded by a professional in the news media
industry who had firsthand experience with the
difficulties of starting a career.
They realized there was a lack of actionable
advice written by young professionals for
young professionals.
Our client
They started their online magazine with the
purpose of providing a place where young
people could read about the experiences of
each other and gain inspiration for a
successful career.
Their Goal
Readers = Revenue
For any online magazine, the ultimate goal is to increase readership. As an online magazine without a print version, being discoverable via organic search is critical to its survival. Helping them increase the number of new readers was the primary goal of our organic SEO campaign. By the time we came on board, the website already existed with great content but there was not a keyword strategy in place to boost it’s organic ranking.
Our Solution
An Organic Strategy with a Local Twist
We typically run organic campaigns for businesses that primarily
do business online, compete for a national audience, or don’t have
a physical location. Campaigns aimed at increasing a business’
local footprint are reserved for businesses targeting a specific
group of people, usually centered around a geolocation.
For the online magazine, we opted to focus on keywords that
were local in nature because they were much easier to rank for
and would allow us to build authority for the online magazine
faster. This strategy is not ideal for all types of organic SEO
campaigns as the related local keywords may be as difficult
as or more difficult than the organic keywords.
The online magazine wanted us to start the campaign
focusing on the organic keywords and we did begin building
authority for these keywords but most of our efforts were
focused on the local keywords.
Within 2 months we had 11 out of 17 local keywords on the
first page with 5 keywords in the top spot. Just 2 months later,
we had 13 keywords on the first page, 7 in the top spot, and we
started to see the first movement for our organic keywords.
Fast forward to a few months later and the online magazine is
on the first page for several organic keywords. This is a feat
considering the difficulty of the keywords.
Their Success
A Winning Strategy
Trusting our experience paid off for our client. Within 6 months, the website was ranking organically for several keywords they never could have dreamed of ranking for. Both the number of new readers and the number of readers who return to their website have increased dramatically.
Our Campaign by the Numbers
75
857%
1,100
In Average number of new readers per day
Increase in organic traffic since the campaign started
Monthly clicks from
search results
Results that Speak for Themselves
When an online magazine can be discovered anywhere in the country via organic search, it’s the beginning of its success.
A local audience can help readership get off the ground but it is rarely sufficient to lead to a profitable business.
Furthermore, our client’s ambitions were too great for just a local audience. By leveraging a strong local campaign to build local readership, in a short amount of time we turned that into a national audience.
Used
Our organic SEO service includes the perfect number of keywords your business needs to capture a bigger audience—ideal for growing online brands that have specific or above-average needs regarding the number of targeted keywords and the difficulty of those keywords.
