Organic Local SEO for a Pizza Restaurant
Starting From Zero
Driving New Traﬃc for a
New Local Restaurant
Ranking any website from scratch is tough, especially if you’re a brand new online magazine. But with the noble goal of helping young professionals, our clients were determined to succeed. There was just one If only delicious, authentic Italian pizza and an atmosphere reminiscent of the Sicilian countryside where all our clients needed to build a local following, they would be the most popular restaurant in the area. But in the digital age, local restaurants need to build a local footprint and optimize their website for local search.
Our Campaign by the Numbers
Keywords on the 1st page
after 6 months
Keywords in the top spot
after 6 months
Google My Business
inquiries in 3 months
A Slice of the
Our clients moved to our area after perfecting
their culinary skills in their native Sicily. Not
intending to open a restaurant, they quickly
realized that there was something missing
from the local dining scene – authentic
Italian pizza. Luckily for pizza lovers, our
clients didn’t waste any time building their
website. What they needed was local
traﬃc to convert into customers.
Getting a Bigger Piece of the Market
Their grand opening generated enough buzz to keep them busy during the ﬁrst two months. But the restaurant needed to build local interest quickly and sustain that interest at a level that was proﬁtable. For local restaurants, this means a strategy that puts the restaurant in the top results of local searches and on commonly used review sites like Google My Business and Yelp. In the days of mobile devices when people are online almost 24/7, being discoverable via Google is critical to a business’s success.
Optimizing for Local Searches
In the ﬁrst month, we started by researching and creating a keyword
strategy that focused on local keywords and buying intent. For example,
our client’s website ranks in the top spot for “pizza + location”.
Ranking for keywords that are based on geolocation is important for
searches via mobile phones because these potential customers are
often in the process of choosing a restaurant and have real buying
intent. Up to half of all local searches via mobile device result in the
searcher visiting the restaurant or store within the day.
We then focused on setting up the restaurant on popular business
review sites and data aggregators. Speciﬁcally, Google My Business,
Bing Local, YellowPages.com, and Yelp plus up to 30 more sites that
were relevant to the restaurant niche and our location.
Critical to the review site and local citation strategy was ensuring
that the name, address, and phone number (NAP) were accurate
and consistent across review sites, their Facebook proﬁle, and their
website. Consistent NAP data is a ranking factor for Google’s local
search results. 93% of search results with local intent (search query
includes a location) see Google’s local results.
In the second month of the campaign and beyond, we continue
building local citations which help give Google a clearer picture
of our client’s business and their locations. Local citations and
review sites also provide an avenue for the restaurant to engage
with their customers which can really help to drive new customers
to the establishment.
A Winning Strategy
After just 6 months of our Local SEO service, a restaurant with zero online presence is now thriving online and consistently meets all its revenue goals since the campaign began.
Our Campaign by the Numbers
Rank on Yelp, YellowPages, Bing Local & Apple Maps
Position in the local search results for 3 main keywords
Monthly clicks from
Dominating Local Search in 6 Months
With an online presence deserving of their beautiful restaurant, our clients can invest in the future of their business and grow their customer base. It took just 6 months for us to reach its current status as one of the most visible local restaurants online.
In the ﬁrst 6 months, we helped drive traﬃc to their establishment at a constantly increasing rate that we can continue to build upon.
Our Local SEO packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. Ideal for businesses with actual physical locations that want to build their presence locally