Injecting Local Traffic
Using SEO for Dermatologist Practice To Grow

The dermatologist clinic had everything for them. They were two highly skilled practitioners, graduated from prestigious universities, won awards. They invested heavily in their new practice, but growth was slow, if not stagnant. All their patients came from word of mouth or referral, but they needed a growth engine. They had a website, but the visits were low, while competitors who ranked high on Google seemed to grow faster and faster.  We new we could help achieve the dermatology practices' expectations Using Local SEO for dermatologist to grow their practice.

Campaign by the Numbers - Local SEO for Dermatologist

143

Keywords on the 1st page
of Google after 18 months

Their Goal

Use Local SEO for dermatologists to become the reference dermatologist on the local market

Their natural network was referring to a steady influx of patients. But with all the investments done, they needed to take their practice to the next level. They knew they had the skills and competencies to become the go-to dermatologist in town. In the days where 77% of patients are searching for their doctor online, being on the top spot of Google was the way to go.

Providing the Best Skincare in the Area

They opened their practice with one simple goal: providing the best care possible, with the most advanced technology available. The competition was more traditional in their solution, and they were sure they would make a dent in the local market. Their patients were happy, and, good thing, loyalty was high. But they needed more, faster, and wanted to focus only on what they are excellent at dermatology. That’s where we intervened, leveraging local traffic to bring a new influx of patients.

Our Solution Optimizing
for Local SEO for Dermatologists

In the first month, we started by researching and creating a keyword strategy that focused on local keywords and booking intent. For example, our client’s website ranks in the top spot for “dermatologist + location”. 

Ranking for keywords that are based on geolocation is important for searches via mobile: 56% of searches are now made from smartphones and tablets. Up to half of all local searches resulted in inquiries and bookings via phone call. We then focused on seeing up the practice on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, YellowPages.com, and Yelp plus up to 30 more sites that were healthcare-related.

Critical to the review site and local citation strategy was ensuring that the name, address, and phone number ( NAP ) were accurate and consistent across review sites, their Facebook profile, and their website. Consistent NAP data is a ranking factor for Google’s local search results. 93% of search results with local intent see Google’s local results.

In the second month of the campaign and beyond, we continued building local citations which help give Google a clearer picture of our client’s practice and their location.

Their Success Using Local SEO for Dermatologist

A Winning Strategy

After just 6 months of our Local SEO service agency, this dermatology clinic has become the new player locally. 12 months after, they are the reference.