seo for dermatologist

Injecting Local Traffic
Using SEO for Dermatologist Practice To Grow

The dermatologist clinic had everything for them. They were two highly skilled practitioners, graduated from prestigious universities, won awards. They invested heavily in their new practice, but growth was slow, if not stagnant. All their patients came from word of mouth or referral, but they needed a growth engine. They had a website, but the visits were low, while competitors who ranked high on Google seemed to grow faster and faster.  We new we could help achieve the dermatology practices' expectations Using Local SEO for dermatologist to grow their practice.

 

Campaign by the Numbers - Local SEO for Dermatologist

2

Most keywords valuable at the 1st
position after 6 months

34

Keywords on the 1st page
of Google after 6 months

143

Keywords on the 1st page
of Google after 18 months

Their Goal

Use local seo for dermatologist to become the reference dermatologist on the local market

Their natural network was referring to a steady influx of patients. But with all the investments done, they needed to take their practice to the next level. They knew they had the skills and competencies to become the go-to dermatologist in town. In the days where 77% of patients are searching for their doctor online, being on the top spot of Google was the way to go.

   

    Providing the best skincare
    in the area

They opened their practice with one simple goal:
providing the best care possible, with the most
advanced technology available. The competition
was more traditional on their solution, and they were
sure they would make a dent in the local market.
Their patients were happy, and, good thing, loyalty
was high. But they needed more, faster, and
wanted to focus only on what they are excellent at
dermatology. That’s where we intervened, leveraging
local traffic to bring a new influx of patients.

 

   

    Our Solution
    Optimizing for Local SEO
    F
or Dermatologist


In the first month, we started by researching and creating a keyword strategy that focused on local keywords and booking intent. For example, our client’s website ranks in the top spot for “dermatologist + location”. 

Ranking for keywords that are based on geolocation is important for searches via mobile: 56% of searches are now made from smartphones and tablets. Up to half of all local searches resulted in inquiries and bookings via phone call.

We then focused on seeing up the practice on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, YellowPages.com, and Yelp plus up to 30 more sites that were healthcare-related.

Critical to the review site and local citation strategy was ensuring that the name, address, and phone number ( NAP ) were accurate and consistent across review sites, their Facebook profile, and their website. Consistent NAP data is a ranking factor for Google’s local search results. 93% of search results with local intent see Google’s local results.

In the second month of the campaign and beyond, we continued building local citations which help give Google a clearer picture of our client’s practice and their location.

 

Their Success Using Local SEO for Dermatologist

A Winning Strategy

After just 6 months of our Local SEO service agency, this dermatology clinic has become the new player locally. 12 months after, they are the reference.

   Dominating Local Search

With an online presence reflecting their talent and skills,
our clients have expanded their operations. They hired 2
more doctors, and are planning to create a satellite clinic
on the other side of town to be able to treat the amount of
patients who are inquiring on a daily basis.

Right now, they rank :

10 Keywords on                                 Globally
1st Position in Google                      34 Keywords in positions 1-3
- Dermatologist {city}                  33 Keywords in positions 4-10
- Dermatologist {region}             76 Keywords in positions 11-20
– Skin doctor {city}                        For a total of 143 keywords on
– Skin doctor {city}                        the first page of Google




 

Products Used

 The Local SEO Packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. Ideal for businesses with actual physical locations and want to build their presence locally.


Local SEO Prime
Targets 30 keywords and 15 additional citations that are created monthly.