TikTok is a new social media platform. It has seen exponential growth over the last 2 years and now has 800+ million active users per day. A decent amount marketers have had a lot of success with the platform, while many others have failed.
In this article, we will give you 8 secrets to successful marketing with TikTok. If you read this post and follow the advice in it, you will have a much higher chance of getting the results you want.
Please read this short article from end-to-end and take actions we recommend to create a winning presence on TikTok. To understand what TikTok is all about and who uses it and why. It’s all here for you in this easy to follow guide, so let’s get to it.
Appealing To A Younger Generation
First, ask yourself is t the products and services I you sell going to appeal to Generation Z youngsters. We are talking about younger individuals less than 30 years old here.
Not only that, but TikTok is a visual platform consisting of short video clips, between 15 seconds and 60 seconds long. Does that fit for your into your business’ digital marketing strategy? Do you have the resources or time to creating these short videos?
Doing well on TikTok means having visually appealing products. Also, they create videos displaying your products or services being used in a visually appealing way. This is very important for success with a TikTok marketing strategy as the users gravitate toward visually appealing imagery. They do not want to see boring, cookie-cutter product videos.
Music plays a a substantial role in the platform. A majority of the videos on TikTok are overlays music playing in the background. This make it easy to add to your videos as TikTok provides sound clip gallery allowing you to choose from. Instead of creating videos that focus on talking, TikTok will serve you better by adding good background music alternatively.
Successful brands on TikTok have a trendy vibe about them. This is important to appeal to the “in the know” image that the platform has. Can your business create such a persona? Do you even want to do this?
TikTok is all about fun. When you can tie fun into your brand on TikTok, then you have a recipe for success. Your videos will be liked and shared and could go viral.
Create An Attractive Profile
Sucess on TikTok is all about catching the attention of its user base. A profile name that reflects your brand is a step in the right direction. In your profile, take the opportunity to tell TikTok users what your brand is all about. Make sure that you grab this opportunity with both hands.
You goal is to write a description that will attract users. A mundane description will them off your page in an instant. Make your profile fun and engaging. Show visitors that you are “in the know” vibe and that you will provide them content they are looking for.
When you are setting up your profile, make it a Pro account. This is free to do, and the primary benefit of this is that you will have access to TikTok analytics that will show you how well your profile and your posts are doing on the platform.
Make Sure To Engage With Other Users
Nobody is going to be impressed with a profile on TikTok that doesn’t have any followers. One of the best ways to gain a following is to start by following others. Spend time looking for videos on TikTok, and if you enjoy them, then follow the user.
There will likely be other TikTok users in your niche, so start following them. Of the people that you follow, a percentage of them will follow you back. Try to find TikTok users that have a large following and follow them. When you do this, be sure to add good comments on some of their video posts.
This will help you to start a relationship with these people. They will appreciate your comments and will check out your profile and your videos for sure. You can use your relationships with those that have a large following by working with them to get the word out about your brand.
Focus On Publishing The Right Type Of Videos
There are different kinds of videos on TikTok, and some are more popular than others. What all of the successful videos have in common is that they are fun and entertaining for the users. You won’t find any successful slide show and narration videos on this platform because that is too boring for the audience.
Music videos are very popular. TikTok acquired the Musical.ly platform, which was all about posting lip-syncing videos for famous songs. So you will not be surprised that mini music videos and even music montage videos are really popular.
A lot of the most popular videos on TikTok have a comedy element. Making people laugh is always in demand. There are some original comedy videos on the platform, and they always get a good response.
Okay, it is not that easy to make funny videos, but if you put the effort in, you will be rewarded with a ton of hearts (likes) and a lot of followers. Think of a funny situation involving your brand and create a short video with suitable background music, and you could have the next viral post on your hands.
One of the great things about the TikTok platform is the number of special effects that you can use in your videos. For example, if you want to speed up a video or slow it down, you can easily do that.
There are some great face filters available and other effects that can make your videos stand out. You are not trying to create a Hollywood blockbuster here. Just learn about all of the effects and use them as often as possible.
Other Innovative Ways To Use TikTok
Another innovative feature of TikTok is the Duet feature. Here you can use another video and create a new video so that it stands “side by side.” The reaction video is popular on TikTok. This is where a person reacts to someone else’s video.
With a side by side Duet, you can express your feelings, and TikTok users love to watch this. The Duet feature was trendy on the Musical.ly platform and continues to be on TikTok. So work out how to use the Duet feature and use it in your marketing.
TikTok users enjoy a challenge. So you can provide them with a unique challenge video. A challenge needs to be something that a user would want to participate in and have a degree of difficulty so that it is a challenge.
One of the best examples of this is the #tumbleweedchallenge posted by Jimmy Fallon from the Tonight Show. He asked TikTok users to drop to the floor and roll like a tumbleweed in a public place. This was so popular that users created more than 8,000 videos, and the hashtag got more than 10 million engagements.
Put Effort Into Planning Your Video Content
With TikTok, you can shoot a video “on the fly” and then post it immediately. Some of these work quite well, but most of them don’t. We recommend that you plan the content that you will post on the platform. Even a 15-second video needs some thought before you create it and post it.
When thinking about the content, you will add to your TikTok account, always focus on engagement once you start creating engaging videos that TikTok users like, then they will just want more and more from you.
You need to be consistent with your TikTok video posts. A lot of marketers make the mistake of posting a ton of content in the first 2 to 3 weeks, and then they run out of ideas and do not post anything for a long time. It is very easy for you to be forgotten on the platform, even if your initial videos were great.
Think about how often you are prepared to create videos and post them on TikTok. If it is weekly to start with, then stick with that. If you start to post daily, your followers will expect you to come up with a new video every day. So don’t disappoint them and manage expectations from the start.
We recommend that you try out the TikTok platform for three months to see if it is right for your business. You need to be committed at that time and upload the best videos that you can regularly. If you want to carry on after this time, then create a schedule for your video creating and posting and stick to it.
Dont’ Forget To Utilize Hashtag Power
Never underestimate the power of hashtags on TikTok. Yes, they are important on other social media platforms, too, but on TikTok, the right hashtag can mean the difference between success and failure.
You should always use the right hashtags on all of your video posts. It is a good idea to categorize your content on TikTok, use hashtags to good effect here as well. You want to use hashtags that will explain what your video is about.
When you use the right hashtags, you will get more exposure and likes (hearts) on TikTok. By using a hashtag that properly explains to the users what your video is about and confirming this with your video, you will build up your trust levels. Never use irrelevant or misleading hashtags on the platform.
Many TikTok users are looking for specific types of content. Hashtags are a way for them to find the content that they want. If your hashtags are relevant and your videos are good, then you will increase your following.
You have several different ways to find the best hashtags. The first of these is to get to know your audience. If you know that a proportion of them follow specific hashtags on TikTok, then use them. If you just use random hashtags, then your audience will not appreciate this.
Once you know your audience wants, you can give it to them in your videos and use the correct hashtags to help them find your content. After you have built up your following and have a strong connection with your audience, then you can start to use customized hashtags that specifically relate to your brand.
How Influencers On TikTok Matter
There are influencers on TikTok that have millions of followers. What hashtags do they use? You must take the time to learn from these influencers. They know what they are doing, or they wouldn’t have such a broad audience.
Take a close look at the hashtags that influencers use and the trends that they ride on. Look at their most popular posts and identify the hashtags here. You can also look at some of their posts that didn’t perform very well so that you can avoid making the same mistakes.
If you have competitors that are achieving success with TikTok, take a look at their hashtags. They will probably use the same hashtags with their posts, so it will be reasonably easy for you to spot this.
We are not suggesting that you should copy your competitors here. Just research what is working for them and see how this can inspire you to choose the right hashtags for your video posts.
There are two excellent tools you can use to find the right hashtags for your TikTok account. The first of these is Seekmetrics. There is an easy to use interface with this tool, and you can use the search feature to uncover hashtag ideas for your posts.
All you need to do is to type in keywords related to your brand and products, and you will automatically receive suggestions. The other tool that performs a similar function is All Hashtag.
Applying The Correct TikTok Marketing Strategies
Using the right marketing strategies with TikTok is crucial to your success. We believe that there are three main ways that you can market your business on TikTok, which are:
Create your own branded channel and upload relevant videos for your niche
You can identify and work with influencers on TikTok to increase your reach on the platform
Advertise on TikTok
Marketers with experience use a combination of these methods to achieve success.
One of the the most effective marketing strategies on TikTok is the hashtag # challenge. Already mentioned previously, and we will be discussing the topic again because of the potential to work very well for you.
Main goal is to come up with a challenge that will motivate TikTok users to participate and requires a decent degree of difficulty. DO NOT add hashtag challenge to something so easy that everyone can do it without any effort. It is hardly a challenge, is it? TikTok viewers will feel the same.
Also, critical is you create a memorable hashtag for your challenge.
It needs to 1. relate to the challenge and 2. be something that people will have no trouble remembering. When thinking about your challenge, focus on how it will be something fun to do, then tie in with your brand simultaneously.
The challenges that receive the most visibility offer the user flexibility. This means are able to come up with their own ideas on how to complete the challenge. Do not provide precise instructions on how to complete a challenge. Simply give the users the basics and let them come up with their solutions.
As the discussion points out above the Duet feature is popular, so think about how you can use that to your advantage. You goal is to create a video that generates the who people will want to react toit by creating their videos and using the Duet feature. Here are some suggestions for Duet videos:
Hold a conversation with your video.
Sing to your video.
Give you a high five.
Finish your sentences.
The combinations here are almost endless here. So it’s time to get to thinking get because TikTok users love the Duet feature. Come up with some good ideas, you will get a solid amount of engagement.
How To Utilize TikTok Influencers
TikTok has create an new platform delivery system to share your brand, products and services. AA An excellent way to jumpstart your efforts is to use TikTok influencers. It is much easier locate the right influencers on TikTok considering the browser provides you with details and views on trending videos and who made them.
There are TikTok influencers with millions and millions of followers already. When looking for the right influencer, always keep in mind authenticity. Are they a good fit for your brand?
If an influencer doesn’t believe your brand is an appropriate fit for them, they will turn you down on TikTok. More so than on other platforms.
Explain briefly the influencer you approach that you want them to showcase your product in some way. Let them decide the best way to execute the goal and create a few videos you can choose from. Word of caution; it is unwise to try to impose your thoughts on videos on a TikTok influencer.
Make it your goal to build relationships on TikTok. Don’t this just creating one hashtag challenge and then you can sit back and let the visitors on prospects flow in. Consider the tone that you want to create around your brand and build your community around this.
Highly effective strategies with TikTok encourage users to create their own unique content. Hashtag challenges do this as well as Duet opportunities. TikTok users are eager participate and get involved. So think about how you can simplify getting them to join around your brand.
Your goal with user-generated content is to encourage users that like and connect with your brand to share your videos or even better create videos of themselves using or interacting with your products or services in some way. Achieving this, you will get engagement explode.
After you have created videos and uploaded them on TikTok, next post them on your other social media accounts as well. As of this moment, compilations of TikTok videos are extremely popular on YouTube, These will work well on all other social video platforms such and Facebook, Vimeo and other platforms as well.
Key To Understanding Tiktok Analytics
Understand how well your TikTok profile is performing is crucial. Also, it is important to know which of your videos are performing the best and which are are not living up to expectations. The simple way to do this s byusing the analytics built into the TikTok platform.
You can do a deep dive with TikTok analytics to see useful metrics for each of your video posts. This is useful in assessing whether the content was appealing or not to your target audience, whether you you are using the appropriate hashtags, and so on.
Next, there is your following. Is it growing or declining? Where are the majority of your followers from? TikTok analytics will show you these details. It will tell you like which countries your followers are from on a percentage basis. This information allows you to see how followers from certain countries interact with your content.
The Content Insights section, you can get the advanced sets of information about all of your videos and posts. You can see how many of your videos trended on the “For You” page, for example, and what the result of this was in terms of views and likes.
List Of Information that you can get on each of your video posts:
The total hearts (likes) for the post
Comments for the post
Number of shares for the post
Amount of video playtime
Total video views
The Average watch time
Sources of traffic
With Total hearts (likes) for the post
How many comments post receives
# of shares for the post
Overall video playtime
Total video views
The Average watch time
Sources of traffic
With TikTok analytics, you have visibility to account performance over a 7 day or 28 day period. When you analyze your profile performance, see how long it takes users who are new to your content to follow you on average. This handy little feature assist in predicting the results of specific marketing campaigns a lot easier.
Now that you know the 8 secrets to marketing success with TikTok, it’s time too start leveraging the platform and get the results you are looking for. Quick reminder; TikTok users do not like to be sold , it is unwise to try to push your products or services on them.
Instead, you want to focus on entertaining material and associate fun with your brand. Many companies achieve this, not just big brands like Google and Facebook. There are bakers with millions of followers and attorneys too. Anything is possible with TikTok.