Top 10 Real Estate Social Media Marketing Strategies For New Business

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Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. Your clients want more than someone with a real estate license. They want an agent who protects their interests and helps them navigate the complexities of property. The agent they choose should be someone they feel confident having by their side throughout the process. That’s where social media comes in. These are the Top 10 real estate social media marketing strategies for your real estate business. If applied correctly, they can be a great way to engage in conversation, share advice, and build an ongoing relationship with buyers, sellers, and tenants. 

Social Media Marketing Real Estate Agents

As stated previously, buying or selling a home is the biggest financial decision of a lifetime for many home buyers.

Your clients want more than someone with a real estate license. They want an agent who protects their interests and helps them navigate the complexities of property. The agent they choose should be someone they feel confident having by their side throughout the process.

That’s where social media comes in. If applied correctly, they can be a great way to engage in conversation, share advice, and build an ongoing relationship with buyers, sellers, and tenants. In this post, learn about the benefits of using social media for real estate. This is a practical list of dos and don’ts for agents to follow. It includes sample posts you can incorporate into your real estate social media strategy.

Real estate social media marketing Ideas

  1. Promote the city, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply yelling at your home’s advertisements.
  7. Don’t forget the video.
  8. Never assume that you are only connecting with first-time buyers.
  9. Talking to yourself on social media doesn’t do your page any good.
  10. Don’t ignore your existing customers.

1. Promote the city, not just the house.

Homebuyers want to know the good, the bad, and the ugly of each city they are considering moving to. However, most real estate blogs simply provide buyers with basic demographics and perhaps flowery language about the area. Instead, use your social media channels to give potential customers a much richer understanding of the markets you serve, letting them know the ins and outs of each neighborhood.

Many cities have a Twitter username “@CityOf …”, which you can mention directly in your own tweets. Use these identifiers to promote properties that you have listed in that city. City Twitter accounts tend to be receptive to these screams and may retweet you, increasing the reach of your post to your followers.

Instagram Business accounts are also top-notch real estate (no pun intended) so you can post beautiful photos of the city your properties are listed in.

2. Authenticity goes a long way so be yourself

I’ve heard of many real estate agents paying a ghostwriter to write their marketing copy, but this approach has its flaws. The copy just doesn’t ring true; it doesn’t give customers an idea of ​​who you really are. Studies show that consumers want to make a personal connection with those they do business with, and there are no shortcuts to writing your own authentic social media content that resembles what you are as a real estate agency.

Let your personality shine on every social network you are on. It’s a great way to get into a dialogue with a customer before they pick up the phone.

3. Educate your buyers

Some of the toughest days as a real estate agent turn out to be great lessons that we can share with our clients. Talking about common real estate pitfalls makes your buyers smarter, giving them a smoother browsing experience, and qualifying them to work with you.

Social media is the perfect outlet for this. If you have a blog, consider writing articles on home buying tips and using social media to promote them. Maybe you can Tweet a “Real Estate Fact of the Day” with the hashtag #realestate while you’re at it.

4. Chat and engage with your followers

Today, home buyers expect instant answers to their questions, but where they ask has changed.

Homebuyers are calling real estate agents much less than they used to with questions about a property or a neighborhood. They go online, use Facebook’s referral feature, and tweet at real estate offices on Twitter. Be prepared for this approach, answer them, and use these questions as an opportunity to start a dialogue with followers who might be in the early stages of the buying process.

5. Respond to all comments, good and bad

Respond promptly and courteously to attract readers who post comments on your social media sites. One word of caution: don’t feel compelled to reply to those who post abusive comments. Social media attracts a large number of online stalkers, and not every comment directed at you is worth it.

Resist the temptation to go into battle with your harshest critics and acknowledge those who praise your service. Many people who contact you are simply looking for more information about a list, or a list that they might have thought was still available but was sold or rented. Absorb your frustration and use your comment as an opportunity to direct your interest in other properties.

Practices agents should avoid

6. Don’t make your houses for sale the main topic of dicussion

It’s okay to let people know about the houses you sell, but don’t make the house itself the main topic of your conversation. Think about common questions asked by home buyers and sellers and turn them into posts. Provide valuable content and it will keep people coming back.

7. Forgetting to use video to enhance your audience’s experience

There are more than 8 billion daily video views on Facebook.

It’s tempting to avoid the expense of recording and editing a video, but online video is an important element of home marketing. Think about it: Home buyers are visual buyers, and if done right, a video creates an emotional connection with them that they might not have with just a photo-based listing.

YouTube videos also improve your website’s ranking in search engines like Google, a commonplace where home buyers and renters begin their search for a new home.

8. Assume you’re only connecting with first-time buyers

According to a recent PDF from the National Association of Realtors (NAR), 24% of homebuyers in the United States are between the ages of 41 and 50 or younger. About 22% of them are first-time buyers. If you think you’re only talking to first-time homebuyers on social media, think again.

If you think you’re only talking to first-time homebuyers on social media, think again.

Social media like Facebook are great places to engage “fans” and learn what they are looking for from your agent, but keep in mind that not everyone is new to the buying process. Have content suitable for all levels of the home buying experience ready to serve your fans and followers; you never know who you will connect with.

9. Talk more than you listen

A post, link, photo, or tweet on your profile might look good to you, but it means very little if it doesn’t resonate with the people who follow your page.

Social media is more about listening than talking. Pay attention to what people are saying about you and your brand. Request and collect feedback through informal surveys or through free survey services like Survey Monkey or Google Forms. This will ensure that each and every content you share on social media reflects the interests of your customers.

10. Ignore your existing customers

Invite your previous buyers and sellers to join you on social media. That way, your sites become richer communities of shared experiences and objective advice from those who recently completed the home buying/selling journey.

Use of Social networks for the Real Estate Sector

It may not seem like the right channel for your industry, but there are several benefits to using social media for real estate. More significantly, there are more than 3.78 billion social media users worldwide, and the average person spends about 2 ½ hours using social media every day. So statistically speaking, your audience is already on social media, why not meet them where they already are?

Second, social media also offers targeted advertising options tailored to audiences in specific locations – isn’t that what real estate agents are looking for?

Finally, having a presence on social media helps you build brand awareness and build trust in your audience. They may not be ready to make a purchase or even start a conversion yet, but if they see that you are constantly active on their platforms, or come across one of your ads, they may take a mental note of what you offer. and come back to you when they are ready to begin their process.

COVID-19 has also impacted the real estate market, just as it has in other industries, so taking advantage of social media will help you stay up-to-date with current trends.

COVID-19 Home Buying Trends on Social Media

While social media has always been a tool for realtors to take advantage of, COVID-19 has put them center stage.

One of the biggest changes is the increase in virtual screenings. Some agencies booked virtual tours for specific circumstances or luxury homes, but it has now become common practice: “We used to keep our virtual tours for our luxury homes, but have found that it adds to the home buying experience for our customers”. “Says Lisa Alexander, president of Del-Co Realty.

As health and safety restrictions are removed, virtual exhibits are likely to stay here, as buyers have realized a significant benefit from them: reduced costs. Buyers looking for new homes where they can’t be found can save time and money on travel costs until they are sure of their options.

The length of the search process is also reduced, as buyers can view multiple homes in a short period via online video or virtual tour, rather than waiting weeks for an open house or for a space for them during an exhibition.

Given its relevance, let’s review the various ways to take advantage of different social media platforms to share real estate content.

Real Estate Agents Social Media Platforms of Choice

Real estate agents can benefit from using many of the same platforms that most businesses can benefit from Facebook, Instagram, and TikTok. Let’s take a look at how you can use them, and then go over the content ideas to share on each platform.

Facebook for real estate agents

Facebook is an excellent tool for real estate professionals. It offers several high-quality options: targeted ads for local listings, Facebook messaging for customer conversations, and the ability to share multiple forms of multimedia – images, videos, and even live video.

Instagram for real estate agents

On Instagram, real estate agents can create a business account and include contact call-to-action buttons so that those who land on your profile can send you a message on the platform, an email about a property image that they saw that intrigued them. or other custom options.

The platform is great for sharing high-quality image content, and the image below is an example of a new property listing.

TikTok for Realtors

TikTok is an emerging platform for all industries, but it can be extremely beneficial for real estate agents, especially considering that the audience favors the type of content behind the scenes, which is exactly what internal tours are (the video below it’s an example).

Also, TikTok users don’t expect content to be high-quality or professional-grade, which is even better for real estate agents who can only use a phone camera on the site to take a video. Next, we’ll go over ideas for additional content to post on social media.

Real Estate Social Media Ideas

Live stream your virtual and open houses

Real estate agents can do this on Instagram, Facebook, and TikTok, and a benefit of live streaming is that videos can be saved and then shared on your profile, acting as an additional form of content.

Answer questions from your audience

All social media platforms are a great place to answer audience questions, as you can interact with your audience and develop a relationship that leads to a working relationship. The following TikTok is an example of a real estate agent answering a question from the audience about financing a home.

Another benefit of answering questions publicly is that it is public and everyone can see your answers. This can help interested buyers reach out to you with detailed, qualifying questions.

Share customer testimonials and success stories

All platforms are a great place to share customer testimonials. Testimonials establish you’re credibility and let future homebuyers see what they can expect when working with you.


As a realtor, taking the time to create and implement a social media strategy will you a considerable advantage over your competition. Using social media is an outstanding way to increase your online visibility to home buyers and will lead to more sales in the long run.

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