Top 8 Social Media Analytics Tools For Marketers
- September 23, 2021
- Local SEO Tools, SEO Tools, Social Media Marketing, Technical SEO
Marketers are eager to dig into social media data thanks to today’s social media reporting and social media analytics tools, which provide meaningful statistics on social media content.
Therefore, brands can design social media marketing campaigns better than ever.
Are you trying to discover social media for your business? Who doesn’t strive to dominate social media?
We all want to get on the best social media analytics platform, get a ton of followers, see a ton of engagement, and see soaring social media growth in no time.
Do you know what influencers do on social media and most of us don’t?
Well, there are a lot of things that influencers do and we don’t, but in my mind, it’s going through their social media analyzer.
Some influencers and brands monitor their social analytics and blog stats to find out what kind of content works for them. As a result, they duplicate successful topic groups and strengthen your brand positioning on social media.
Without a doubt, social media analytics is vital to creating a blog and social content strategy. This is why social media influencers and social media experts always pay close attention to their social media stats.
However, it is not something that is often heard from people.
Let’s admit that everyone doesn’t go the extra mile.
The main social media platforms such as Twitter, Facebook, YouTube, and Pinterest provide information about the user’s account and content, but such information is not enough.
Therefore, marketers tend to move towards comprehensive social media analytics tools. Ones that give them an inside-out view of the performance of their social media content.
Perhaps, some of you are not sure what social media analytics is. So let me explain it further.
What is Social Media Analytics?
Social media analytics is a set of social media statistics generated by social media analytics tools. They help and educate users on the performance of their social media content.
The social media analysis tool is the engine of the social media analysis generation process. Several social media scheduling tools have built-in analytics tools. However, some experts and influencers prefer independent social media analytics tools. Maybe they don’t want to mix things up under one umbrella.
Now you can know what social media analytics is and what a social media analytics tool does.
If you’re wondering if you need an advanced social media analytics tool, let me help you decide. There is always some value proposition involved when influencers pay for a product/service that most users do not have access to for free.
This list is some of the best social media scheduling tools every social media manager, expert, and influencer should try.
You should read: The Best Integrated Marketing Campaigns, According to HubSpot Marketers
Without further ado, let’s get to the cream of this article.
Top 8 Social Media Analytics Tools for Marketer
Contentstudio-Social Media Analysis Tool
ContentStudio is a comprehensive social media management tool for marketers, entrepreneurs, and brands. It’s a one-stop-shop for managing, scheduling, and analyzing social media content.
It allows you to post or schedule content on all major social media platforms such as Facebook, Twitter, Linked In, Pinterest, and Instagram.
ContentStudio Analytics: How it works
ContentStudio is equipped with analytics capabilities that help track the performance and engagement of social media content. There are several metrics in the ContentStudio Analytics section to measure content performance over the past few months.
These are the key sections of the ContentStudio Analytics tool:
Profile Performance Summary: Shows the key performance metrics for the selected period, for example, total posts, number of reactions, comments, and posts.
Engagement and Posts: The next section shows how your audience engaged with your content through a graphical table showing various social media signals such as published posts, reactions, forwards, and comments along with dates.
Top posts by engagement: The third most interesting section is the top-performing posts across all social media platforms. You can view the best performing posts overall, or go through each platform to see the specific posts on each platform.
Social performance: The function discovers the total interactions of each profile in the workspace.
The platform allows users to generate analytical reports choosing the specific duration, such as 3 days, 7 days, 30 days, and up to 2 years.
Additionally, ContentStudio users can export analysis reports in three ways.
For example, they can download the PDF, email it to someone, or set up a weekly or monthly analysis PDF export email.
Without a doubt, ContentStudio offers users extensive analysis of social networks, and that is why the content studio tool has made it to this list.
ContentStudio users do not have to go to a third-party social media analytics tool for information about posting social media content.
Price: $ 49 per month
BuzzSumo Social Analytical Tool
Buzzsumo is a popular social media content analytics tool that provides information on the popularity of content based on engagement signals such as likes, shares, and comments.
BuzzSumo: How it Works
Are you a fan of the data-driven approach to marketing? If so, you don’t want to miss out on this tool. Since Buzzsumo analyzes millions of website pages to understand the popularity of social media on every mainstream social media platform, you can take your social media marketing to the next level.
All you need to do is type in a domain name or keyword to get started with your social media analysis.
It could help you figure out which content works best on social media so you can double down on that vertical for more traction. Additionally, Buzzsumo is an excellent tool for finding influencers in your niche on social media.
The way it works is that influencers typically get more engagement than the average John, so you can identify who to follow or collaborate with.
You should read: How to Build and Scale a High-Performing Marketing Team, According to the Leaders Who Have Made It
So marketers can keep an eye on popular content from industry experts and influential brands using Buzzsumo.
Price: $ 79 per month
Google Analytics – Analysis Tool
Google Analytics is the most popular website analytics and statistics reporting tool for webmasters, bloggers, and marketers. It provides website owners, marketers, and professionals with all the information about their websites to determine the performance of their web properties.
Google Analytics: How it Works
Since Google Analytics could also track social media traffic, it seems almost impossible to outrun this tool. If you haven’t had a chance to go through social media analytics in Google Analytics, let me help you.
It’s the go-to tool for keeping track of page views, popular pages, traffic sources, bounce rate, and referral traffic. However, Google Analytics also helps you check dozens of other website metrics that drive content delivery and digital marketing campaigns.
Go to the Acquisition section, and click on the Social button and choose the Network Referrals option to stumble upon the list of social networks that are sending you website traffic. Note that you will need to select the appropriate period for the exact numbers.
Also, it will allow you to see the number of sessions, page views, and the average session duration, which will eventually help you find out what is happening with your social media platforms.
Cyfe Media Tool
Cyfe is a one-stop-shop for businesses to review their email marketing, online advertising, and social media marketing. It’s not just a tool that schedules your social media posts or helps you view data across multiple channels, it goes one step further. It integrates with dozens of tools to help you manage data at your fingertips.
Cyfe: How it Works
What if I told you that you can see your monthly Google AdSense report and the latest email marketing campaign report in the same tool? It does not end here. Cyfe does much more than connect to your email marketing software or an advertising account.
It collects data and informs you if you are running an email newsletter or serving ads through Google ads or Bing ads or Facebook ads. Not only does it help you manage social media, but it also seamlessly connects with some CRM tools to help you manage your customer support.
It’s mind-blowing to look at the list of tools that Cyfe integrates seamlessly with and helps brands with data analytics, data reporting, social media management, email marketing, and customer support. it is one of the most important marketing tools.
Price: $ 29 per month
Falcon.io – Social analytical tool
Falcon.io is a fast-growing social media marketing tool designed for small and medium-sized businesses to manage their social media accounts.
Falcon.io: How it Works
It is no ordinary social media analytics tool, which means that it not only helps schedule social media posts on multiple social media platforms but also provides performance reports. Therefore, the social media analytics feature puts this tool on a pedestal.
You should read: How to build brand voice with social media automation
Additionally, Falcon.io also has the content calendar feature, which is already gaining popularity in the content marketing industry. Social media influencers and content marketers talk a lot about creating a content calendar. It helps them see what content is being produced and what is ready to go.
In addition, this tool is equipped with multiple features such as URL shortening, social media advertising, agency collaboration, and an approval system. So Falcon.io is a complete package for managing brands’ social media marketing.
Price: $ 108 per month
Keyhole Social Tool
What it does is helps brands and agencies access potential audiences through its smart social media algorithm. The term that is widely used for this type of work is social listening. The concept of social listening is that the user can see what people are saying about a certain topic, brand, product, or event.
Keyhole: how it works
Keyhole is another social media analytics tool for marketers. It is primarily a social media reporting and data analysis tool.
Some companies use social listening features to spy on the competition, while others use them for content ideas. Therefore, Keyhole is probably one of the best tools for social listening. Keyhole also tracks influencer and social media analytics for brands and organizations. Businesses use this social media data and analytics to shape their social media content strategies.
Price: $ 79 per month
Tweetdeck – Analytical Tool
TweetDeck is a social media panel for managing Twitter. It was a standalone tool, but Twitter acquired it for $ 40 million in 2011. Previously, it was a desktop tool, but Twitter made it a web-based tool.
TweetDeck: How it Works
TweetDeck is a tool to analyze your multiple Twitter feeds on the same screen. The good point of having TweetDeck integrated is that you can manage multiple operations in TweetDeck without having to scroll through browser tabs.
For example, you can follow hashtags, view your notifications, review your DMs, and view your home timeline all at the same time.
One of the great things about TweetDeck is that you can insert a new column and add a new feature to it, like Mentions or Activity or Messages.
AgoraPulse Social Media Analytics
AgoraPulse is an all-in-one social media dashboard that helps social media managers and influencers manage multi-brand social media marketing.
AgoraPulse: How it Works
Social media scheduling is a basic feature that almost all social media management tools offer these days. AgoraPulse does much more than just provide social media scheduling for major social networks …
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