7 Top Marketing Statistics to Guide Your Digital Marketing Plan in [2022]

The year 2021 is over and marketing continues its permanent evolution. These are some interesting digital marketing statistics that show you the path traveled during the last 12 months and that you must take into account to turn the wheel in time and

Influencer Marketing Digital Marketing Statistics

• 60 percent of millennials follow the advice of YouTube influencers over traditional celebrities
• 86 percent of women turn to social media for shopping advice
• 24 percent of customers discover new products through influencers every day
• But the most important stat may be this: brands use micro-influencers 10 TIMES more than mega-influencers.

The poll below performed by MediaKix show the most important social media channels to use for Influencer Marketing:

Desktop vs Mobile Marketing Statistics

• Mobile devices account for 55 percent of the global market share, followed by desktop computers at 42 percent.
• 25 percent of Internet users access the network only through a mobile device.
• Consumers will download nearly 300 million mobile apps by 2023.
• 59 percent of consumers say being able to shop on mobile is important when deciding where to shop.
• Mobile devices generate close to half of all website traffic globally.

Organic Search Stats

• 85.4 percent of Internet users search for information online at least once a month.
• Google processes more than 40,000 search queries every second on average. This represents more than 3,500 million daily searches.
• Google owns just under 92 percent of the global search engine market. The next largest search engines are Bing (2.75 percent) and Baidu (1.9 percent).
• More than 60 percent of Google searches originate from mobile devices
• DuckDuckGo, a privacy-focused search engine, saw traffic increase by 107 percent between October 2019 and October 2021.
• Bing processes 12 billion searches each month.
• 38 percent of US-based Bing users have a household income of more than $100,000.

Mobile Search Digital Marketing Statistics

• 92.3 percent of smartphone owners use their phones to search online.
• Research has estimated that 70 percent of paid search impressions and clicks in the US occur on mobile devices.
• Before buying from a store, 70 percent of smartphone owners use their devices to conduct additional research.

Consumer Statistics Online Purchases

• 49 percent of product searches begin on Amazon and 36 percent on Google.
• Google Shopping ads account for 76 percent of retail search ad spend and 85.3 percent of all clicks.

Local SEO Buyer Statistics

• Online shoppers are 80 percent more likely to visit a physical store if they can check your inventory online.
• 88 percent of mobile users searching for a store on Google Maps visit a related store within a week, and 76 percent visit a related store within a week.
• 28 percent of “nearby” or “near me” searches end in a purchase.

Also, one of the most important statistic to consider according to FinancesOnline is 97% of people learn more about a local company online than anywhere else.

Voice Search Stats

• 72 percent of people with a voice-activated speaker (eg Alexa, Google Home) say voice search has become an everyday activity.
• 27 percent of the global online population uses mobile voice search.
• Experts estimate that at least 50 percent of consumers will use voice search by 2022.

Use the stats above to educate yourself and plan for some game-changing marketing experiments in the coming months and kick-off 2022 with new initiatives to help you hit the target. We can create and execute a high-impact Digital Marketing Strategy for 2022.