Local SEO is an essential part of any company, especially if you want to take advantage of a growing online customer base. More and more people are using search engines to find what they want and need each and every day. Local SEO has a high conversion rate, meaning more people want to buy something when they make a search with local intent, so it’s worth it to take advantage of local SEO now. To do so, think of yourself not just as a healthcare company or companies, but as healthcare local SEO companies. Doing so will put you in the right mindset for accomplishing your goals not just with healthcare, but with local SEO too. With that said, here are the top tips for local SEO for healthcare.
Research Keywords With Local Intent
One of the best ways to take advantage of local SEO for healthcare is through keywords. In order to do that though, you have to know what those keywords are. There are several ways you can figure this out. One is through Google’s Google Keyword Planner, another is by using Bing’s Webmaster Tools. Lastly, you can try Moz’s Keyword Explorer, although compared to the other two this one is only free during the trial. There are other programs that can help too, but each of these will provide you with local-intent keywords people are using in your area. From there, you can start making decisions about what to do with them.
Use Keywords On Service Pages
Service pages are important for healthcare providers like you to have on your website. Service pages are pages on your website that are dedicated to a specific service you offer. For healthcare providers, this could be things like x-rays, checkups, surgeries, treatments, and more. Having a service page for each service gives you more opportunities to show up in search results, especially because most people are searching for specific services and not specific companies. This also gives you more opportunities to work in the keywords people are using to search for services or other healthcare-related things.
Use Keywords In Service Area Pages
Service area pages are similar to service pages in that they communicate services that you offer, but they also communicate what areas they offer those services in too. This is important when working keywords into your content because your research may show that users are using specific city or location names, so having service area pages for those places helps you to show up in those search results.
Use Keywords On The Rest Of Your Site’s Pages
While service and service area pages should be key components for your website strategy, there are other ways you can use keywords in your site content too. Some examples are FAQs, best practices pages, About Us pages, blogs, news, and more. Each of these pages offers opportunities to work in keywords that’ll help you show up higher in search results.
Optimize Your Site In General
Dwell time is another factor in local SEO. Dwell time is how long a user stays on a page on your site after clicking the search result that got them there. Keywords help a user get to your pages, but it’s the value those pages offer the user that keeps them there. You want high-quality content and a solid website design to help boost dwell time, plus this will help with reviews, which will be discussed later.
Optimize Your Site For Mobile
Most people are accessing the internet through their mobile devices these days, and that number is only going to continue to grow. Make sure your website is prepared for them to access it this way.
Create Business Accounts
Both Google and Bing offer companies like yours the ability to create business accounts. On Google this is called Google My Business. On Bing this is called Bing Places. Both offer you options for photos, services, and locations. They also allow customers an easy way to leave reviews.
Ask For Reviews
There may be no more important factor for local SEO than reviews. Keywords are important for connecting your site and content to what people are looking for, but reviews boost your SEO for search engines and customers too. It’s rare for people to go with a company without first checking out reviews.
Build Citations
Citations are also known as NAP or a business’s name, address, and phone number. You want to list this information for your business on as many reputable sites as you can. These would be sites like Yelp, Whitepages, or directories focused on healthcare providers. Doing this boosts your reputation in the eyes of search engines, which helps build your local SEO, plus it makes it easier for patients to find you.
Track Your Results
Once you’ve got these strategies working for you, it’s time to see how they’re doing. Both Google and Bing offer ways to do this. Google has Google Search Console and Bing has Bing Webmaster Tools. Both provide you with the tools you need to analyze metrics related to your local SEO strategies.
Conclusion
As mentioned before, the time to take advantage of local SEO is now. People are already making searches in your area daily. All you need for them to find you are a few of these tips above, so get started now. In no time at all, you’ll become one of the best healthcare local SEO companies out there.
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