What Should You Avoid When Developing A Search Optimize Website

No Comments

Creating an SEO strategy can be difficult and confusing. Because of this a lot of people miss key components that negatively impact their SEO efforts. There are things you will need to avoid when developing a website optimized for search. Here’s what you should avoid when developing a search-optimized website.

Make Sure You Write So The Reader Understands

This is one of the biggest mistakes made by SEO strategists. They forget about the human visitor factor. If your site is too hard to read or follow they will not even click beyond the 1st page.

In knowing this you need to make sure your SEO strategy is user-friendly as well as easy to read. Putting it simply you need to create your SEO strategy like you were a visitor who is visiting your site for the first time.

Make Sure Your Code Is Clean

Your code needs to be well organized, and well-formatted. Cleaner code works to improve search engine spider’s ability to crawl your page as well as provide your visitors a great user experience.


When you use images to support your main message this will capture the reader’s eye and attention as a result. That doesn’t mean you need to go image crazy You need to be sure that you use images in moderation.

Too many images will make your website appear cluttered to the reader and can slow your page load speeds which will have a negative impact on your SEO.


Placing user scripts such as Java in an external file will make your site easier to read for the user. If you still wish to use javascript without placing the code in an external file, then towards the bottom of your webpage to see some performance improvement and faster page loading times.


Headers should contain keywords related to your what your site is about as well as your company name. The header is what the web crawlers attach themselves to first so you need to be very careful with this step. You need to make sure you plan your headers out as they indicate to search engines what the information is about and it helps your readers more easily understand the topic.


Keywords seem easy but it is one of the most commonly neglected and misused aspects of creating an SEO strategy. You should focus on around 3 to 4 keywords relevant keywords on each page of your website. Do not overdo it though or you could end up being penalized by search engines, especially Google, for keyword stuffing. Keyword stuffing is an SEO practice that is completely outdated and can get your site deindexed from search engines.


For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164. Of course, it really all boils down to the topic of your information. We can all agree you probably do not need a 2,000-word article on how to make the text in bold on a webpage.

Your Paragraphs

Keep your paragraphs short and sweet. Also, make them easy to read. Try putting extra space between each line to avoid crowding. Most SEO experts suggest keeping paragraphs between 3 to 4 sentences in length and sentences less than 20 words.

Be Sure To Proofread

Proofreading is of utmost importance. Even a small little error can make your company look unprofessional and sloppy.

Certified Expert on Organic & Paid SEO (Local and National), Social Media Marketing, Content Marketing, Online Reputation Management, Website Development and Design.

Send Me a Proposal

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Subscribe to our newsletter!